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Why You should be Outsourcing your Telemarketing to the Philippines

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Ralf Ellspermann
Ralf Ellspermann

The Philippines offers several great qualities for those looking to outsource their telemarketing. The workforce is young, highly educated, and thanks to the country’s economics, cost-effective. The population is multi-lingual, including English, and is versed in Western culture.

Telemarketing is, in essence, an unsolicited cold call to sell a product or service. This is often the most gruelling form of sales and marketing. It falls into the realm of business development, requiring a high volume of activity with a relatively low conversion rate and overall sales volume.

“If you have overseen a sales pipeline before, whether as a manager or a salesperson, you know that the smaller accounts are perhaps not the most rewarding, but they are necessary, nonetheless, to the overall health of the sales pipeline. The work can be tiresome and time-consuming, and the pay-off will likely be small,” says Ralf Ellspermann, CEO of PITON-Global, an award-winning telemarketing provider in the Philippines.

“When you start off in sales, you’ll learn that, at first, it is a pure numbers game. Basically, you throw as much stuff against the wall as you possibly can, and eventually, you’ll hear a yes. As you go, you will learn the necessary skills to become an effective and talented salesperson, so you no longer have to spend exhausting hours emptying your proverbial bucket to try and make ends meet,” he adds.

The real question here, and one that many sales organizations have begun to ask themselves, is whether or not telemarketing is actually a waste of valuable sales force resources. In simple terms, is it a good use of time to assign highly trained and skilful salespeople to low-level accounts that could be acquired from sheer volume of attempts? No. This is why a lot of companies are looking into—or have already begun—outsourcing these lower-funnel sales opportunities.

In Australia, the number of outsourced jobs continues to grow, and with the push for streamlined processes and automation, this is not a trend we are likely to see the end of soon. So where does one go?

The Philippines has spent the past twenty years building a robust, booming telemarketing industry. Its expertise in call centre outsourcing makes it an ideal landing spot for companies and sales organizations looking to outsource their telemarketing requirements.

Telemarketing as an industry has its pros and cons. “Low-level sales opportunities can be a bit of a necessary evil in the world of sales. When you do telemarketing correctly, you can create a highly efficient workforce that is dialling out at a high volume and converting sales. At the same time, you will have your talented in-house salespeople going after tougher sales acquisitions that require more skill,” says Ellspermann.

The Philippines is loaded with young, educated, and driven individuals. The growing Business-Process Outsourcing (BPO) industry has helped not just itself but also the country in general. The government supports this industry, as it has played a key role in developing the once-poor country’s economy.

And for the Filipino workers, call-centre, BPO, and telemarketing jobs pay extremely well, yet they offer significant payroll savings for the companies who are outsourcing them from abroad.

The Philippines has other advantages as well. First, a large portion of Filipinos are Anglophone, and in a world where 20% of people speak English, this skill set is important. And not only do they speak English, but the rhythm and flow of their speech is very westernized. This is an advantage of the Philippines over offshore outsourcing destinations such as India.

The country is not just home to a growing population but also a youthful one. In fact, 90% of the population comprises people under 55. That means a lot of talent in the workforce.

The increasing number of telemarketing companies in the Philippines makes it a country with the resources to meet the demands of its foreign clients. The growing population and the sheer number of highly educated youths in the Philippines will make the nation a key player in the telemarketing outsourcing industry for years to come.

“While no one answer works for every business, the strategy of outsourcing telemarketing to the Philippines is one that companies should explore,” says Ellspermann.

“The cost of telemarketing in house, and more importantly the cost of time, is a crippling drain on your sales efficiency. Looking to outsource it will help you cut your costs and grow your sales numbers,” he adds.

Agents in Philippine call centre companies are well trained in high-volume activity, freeing up your salespeople to do what they do best—sell. Once you explore where to outsource your telemarketing, you’ll find the answer is clear, and that answer is the Philippines.

Inside the life of one of the Aboriginal inventor, David Unaipon

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Inside the life of one of the Aboriginal inventor

David Unaipon (1872-1967) was an Indigenous Australian man who was an inventor, author and preacher. Unaipon’s achievements were critical in breaking down regressive Aboriginal stereotypes. In commemoration of his work and contributions, Unaipon was rewarded with his image being printed on the Australian $50 note. Here are some of the key events and points from David Unaipon’s life.

David Unaipon
David Unaipon

Early life

Unaipon was born at the Point McLeay Mission in Coorong, South Australia. He was the fourth of nine children. He began his primary education when he was 7 years old at the Point McLeay Mission School. While at school, his teachers commented on his supreme intelligence and manners. He left school at 13, where he worked as a servant for C.B. Young in Adelaide. In the 1890s, he travelled throughout Adelaide; however, he found that his dark skin undermined his employment chances.

Inventions

Unaipon spent half a decade working on a perpetual motion machine while working on a range of other devices. During his lifetime, Unaipon took out 19 provisional patents for different inventions; however, he couldn’t afford to get any of his designs fully patented. Unaipon was also instrumental in developing modern sheep shears. Unfortunately, Unaipon was never compensated for any of his inventions or contributions.

Writing

David Unaipon was the first Indigenous author to be published. The University of Adelaide commissioned Unaipon to write a book about Aboriginal legends, and from 1924, Unaipon wrote several articles for the Sydney Daily Telegraph.

Legacy and tributes

On top of being recognised on the Australian $50 note, the David Unaipon Literary Award celebrates the best writing of the year from an unpublished Aboriginal and Torres Strait Islander author. It has been awarded annually since 1988. Unaipon Avenue in Ngunnawal (Canberra) is also named after him.

Top 4 method acting performances from Australians

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Australia has produced some of the most exceptional acting talents

Australia has produced some of the most exceptional acting talents the world has seen, with many coming from the prestigious acting school, NIDA (National Institute of Dramatic Art). Method acting is an approach to drama predicated on fully embracing and inhabiting the role of the character. Many actors view this as the best way to provide sincere, genuine and emotive performances. Method acting is incredibly popular in the United States; however, it has since grown in esteem in Australia. Here are some of Australia’s finest ever method performers.

Heath Ledger (The Joker)

Heath Ledger

For his role as the Joker in “The Dark Knight”, Ledger received almost every supporting actor trophy available. Critics applauded it as a masterful performance of method acting and commitment, with Ledger reportedly locking himself in a London apartment room for a month to develop the psyche of the Joker. Unfortunately, Ledger passed away from a drug overdose before he could see the cultural impact of his performance.

Eric Bana (Chopper)

Eric Bana

Eric Bana wowed audiences with his physical transformation in the 2000 film, “Chopper”, in which he played Mark “Chopper” Read. Bana had to put on a lot of weight and physically transform himself into Chopper – one of Australia’s most notorious criminals. Bana even spent a few days with Chopper to help him pick up the finer aspects of the portrayal.

Nicole Kidman (Virginia Woolf)

Nicole Kidman

Nicole Kidman won the Academy Award for Best Actress in a Leading Role for her performance as the volatile, yet brilliant English author, Virginia Woolf in the 2002 film “The Hours”. Kidman had to physically embody and portray all the subtle delicacies of Woolf’s tortured persona, drawing wide critical acclaim.

Cate Blanchett (Queen Elizabeth I)

Cate Blanchett

Capping off our list is Cate Blanchett and her surreal performance as Queen Elizabeth I in the 1998 film “Elizabeth”. She won the BAFTA Award for Best Actress and was nominated for the Oscar in the same year.

Top 5 best Australian authors

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Richard Flanagan Mosman Library

Australia has had a plethora of successful writers and authors throughout its brief history as a nation. Several Aussie-born authors have won the Man Booker Prize (some even twice), which is viewed as the most pre-eminent award for literary fiction in the world. The following list is a compilation of the best Australian authors of the last century.

#1 Peter Carrey

Peter Carrey is one of only five writers in history to have won the Man Booker Prize twice, which he won in 1998 for “Oscar and Lucinda” and the “True History of the Kelly Gang” in 2001. He has won the Miles Franklin Award three times and remains one of Australia’s finest ever authors.

#2 Miles Franklin

Stella Miles Franklin was an Australian author and feminist known for her acclaimed novel “My Brilliant Career”. Australia’s annual literary prize is named after her in recognition of her contribution to a uniquely Australian form of fiction.

#3 Richard Flanagan

In 2014, Richard Flanagan won the Man Booker Prize for his successful war novel “The Narrow Road to the Deep North”. He has published seven books (many to critical acclaim) and remains one of the finest Australian novelists of his generation.

#4 Tim Winton

Tim Winton has won the Miles Franklin award four times throughout his career. Several of his novels have been adapted for the screen, including “Breath”, “Lockie Leonard” and “Cloudstreet”, the latter of which is regarded as one of Australia’s finest ever novels.

#5 Liane Moriarty

Liane Moriarty’s literary career has seriously picked up in recent years, primarily because of the success of the HBO television adaptation of her novel, “Big Little Lies”. She became the first Australian author to have a novel debut at the top spot on the New York Times’ bestseller list for “Big Little Lies” and “Truly Madly Guilty”.

From Ice Station to The Tournament: Matthew Reilly’s best novels

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From Ice Station to The Tournament: Matthew Reilly’s best novels

Matthew Reilly is one of Australia’s most commercially successful authors, having sold more than 7 million copies worldwide. His novels have been published in more than 20 different languages and are mainly action thrillers. Reilley self-published his first book “Context” when he was just 19 years of age before Cate Paterson, an editor from Pan Macmillan, reached out to Reilly after reading his first novel. The rest is history.

#1 Ice Station (1998)

Ice Station is the first entry in Reilley’s Shane Schofield series and his second novel overall. The novel follows the efforts of United States Recon Marine, Shane Schofield, codenamed “Scarecrow”, as he tries to navigate the Wilkes Ice Station. It remains one of his best-selling books.

#2 Scarecrow (2003)

Scarecrow is the third novel in the Shane Schofield series and follows Schofield’s attempts at evading assassination. Majestic-12, which is made up of the wealthiest people in the world, concoct a list of 15 crucial targets who must be eliminated. Naturally, Schofield is one of them.

#3 The Tournament (2013)

The Tournament is one of Reilley’s few stand-alone novels and his 11th overall. It represents Reilley’s first foray into the world of historical fiction, charting the adventure of Queen Elizabeth and her mentor, Roger Ascham. In the novel, both the Queen and Roger travel to the Ottoman Empire to compete in a chess tournament.

#4 Temple (1999)

Coming in at number four on our list is Temple, another one of Reilley’s stand-alone novels. Known for his quick-fire prose and elaborate action sequences, Temple is probably one of the best examples of Reilley’s deft ability to develop action and foster suspense. The story follows a dual narrative – one set during the Spanish Occupation in South America and the other set 400 years later in 1999.

3 financial changes that irrevocably changed the Australian investment scene

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Bob Hawke
Bob Hawke

The Australian financial scene has gone through extensive structural reform over the last forty to fifty years. For many decades, the Australian financial sector was heavily regulated, which undermined investor confidence, meaning the Australian economy received minimal foreign direct investment. Here are some of the most significant changes that have occurred in Australian financial markets.

Deregulating the Australian Dollar

The Australian Dollar was first introduced in February 1966, where it replaced the pre-decimal Australian pound. Before 1983, the Australian Dollar was maintained via a fixed exchange rate system. Initially, it was pegged against the British pound before pegging the currency against the United States dollar during the 1970s. On December 1983, the Hawke Government floated the Australian Dollar for the first time, under the guidance of Treasurer, Paul Keating.

The Royal Commission

The recent Royal Commission has significantly changed the public’s perception of the big four banks: the Commonwealth Bank of Australia (CBA), the National Australia Bank (NAB), Westpac Banking Corporation and Australia and New Zealand Banking Group (ANZ). With evidence of widespread corruption, misconduct and negligence, the Royal Commission has irrevocably changed how customers and households engage with their local banks.

Growth of the services sector

Investors will understand the Australian manufacturing scene has declined significantly over the past few decades. Since the early 1970s, manufacturing has fallen 25% of employment positions to under 10%. Where have they all gone? Well, Australia has structurally shifted to more service-based industries, which now equate for more than 80% of all employment in the Australian economy.

As a result, many investors tend to focus on service industries when investing, which represents a dramatic shift from earlier investor strategies. Rapidly growing tech companies are quickly superseding manufacturing businesses as the most desirable shares for investors.

The life and research of marine biologist Bashar Ibrahim

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Bashar Ibrahim
Bashar Ibrahim

Bashar Ibrahim is a marine biologist based in Sydney, Australia who heads up a team of 6 biologists. His research and work has produced many academic publications which have been cross referenced and praised by numerous big name marine biologists in the community.

Ibrahim now focuses his work on the study of Great White Sharks across the world, with many expeditions to South Africa to perform field work and observational studies. He is also renowned for the activism and actions taken to preserve sharks in Earth’s oceans. Sharks across the world are an endangered species due to myths, overfishing and fear, and may face extinction in the later years. Ibrahim is keen to stop that from happening, and aims to spread the truth about sharks and dispel media misinformation labelling them as ‘man-eaters’.

Bashar Ibrahim’s interest and journey into the world of marine biology began as a teenager, when he was snorkelling at the beach and observed the sea life below him, noting that it was like an entirely new world under the surface of the water. The way sea animals interacted with each other and the environment around them fascinated Ibrahim, and from that day forward he would watch many documentaries about the ocean and its inhabitants.

Enrolling in Macquarie University, he studied and completed a Bachelor of Science majoring in Marine Biology. He went on to obtain his PhD through the research of the reproductive timing and synchronized reproduction of Sea Urchin in Argentina. Upon completing his doctorate, he went to work for the Australian Institute of Marine Science, a government-backed tropical marine research agency.

His real interest with sharks began when he was invited on a field observation study of Great White Sharks and their movement and migration habits.

During the expedition, he was witness to the implementation of tracking devices on Great White Sharks. This up close and personal encounter with the feared ocean predator was a crucial moment in his marine biology career, and he decided to pursue research projects associated with sharks, namely the Great White Shark.

Throughout the years, he has produced academic publications related to sharks, and has worked with many big names in the marine biology community and field. For many, Bashar Ibrahim is the up and coming star of shark studies in marine science. With global surveys revealing that shark numbers are in great decline due to a variety of factors, Ibrahim has dedicated his off-time to spreading awareness about these misunderstood sea animals, regularly running online awareness campaigns and the like. His efforts for the conservation of sharks has led him to receive several awards for conservation and charity efforts.

Bashar Ibrahim continues his work to this day at research facilities located with universities. Due to the COVID-19 pandemic, his field work is limited to Australia, however beforehand he regularly travelled between South Africa  and Australia, completely field work in Kleinbaai to do with Great White Sharks. South Africa and Australia are both known for having significant populations of sharks, specifically the Great White Shark, and thus these locations are perfect for a marine biologist’s field work specializing in Great White Sharks.

Overall, Bashar Ibrahim is a renowned up and coming marine biologist who specializes in sharks, namely the Great White Shark. His fascination with sea life started as a teenager, and has led him to pursue a fruitful career in marine biology. His work with the Australian Institute of Marine Science has produced numerous academic publications, co-authored with big names in the marine science community. He continually raises awareness for the conservation of sharks across the world.

 

Australia is taking on Google over privacy violations

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Sundar Pichai, CEO, Google
Sundar Pichai, CEO, Google

The Australian Competition and Consumer Commission (ACCC) is arguing that Google’s notifications are misleading Australian consumers and using their personal information. Google has come under fire over the past few years for how it monitors users’ internet activity, allowing it to hone its targeted advertising.

What the ACCC is saying

Australia’s consumer watchdog will argue in front of the Federal Court that Google failed to appropriately and effectively inform customers of what they were getting into. Moreover, the ACCC will make the claim that the notifications posed by the tech giant have not been sufficiently harnessing informed consent. Google changed their privacy policy 4 years ago, using a binary “agree” or “disagree” option for users.

According to the ACCC, these privacy changes benefited Google’s financial position significantly. Rod Sims, who is the chairman of the ACCC, suggested that the changes allowed Google to massively increase the value of its advertising products, which led to much higher profits. Google has responded, adamantly denying the ACCC’s claims, arguing that they will actively defend the regulator’s claims.

Sundar Pichai and Google’s history

Sundar Pichai is the current CEO of Alphabet and Google and had vehemently defended the company since taking over the role of CEO in 2015. In December 2018, Pichai testified before the US Congress regarding perceived issues with Google’s privacy policy, alleged political biases and problems censoring in China. In his testimony, Pichai argued that Google’s employees could not influence or affect search results. He was adamant that there were no strategic plans to develop a censoring search app in China and that Google users can quickly opt-out of data collection.

In regards to their dispute with the ACCC, Google is reportedly cooperating with the Australian watchdog on this matter until a resolution met.

Ranking the top 3 most significant research discoveries of the decade

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most significant research discoveries of the decade

For the science world, the 2010s decade was a period of excitement and wonder, as acclaimed researchers and scientists around the globe explored new theories and hypotheses. Whether it be in the field of subatomic particles, genetic engineering or medicine, research is essential to the success and development of solutions to real-world issues. Here are the most seminal discoveries of the 2010s.

#1 Higgs boson

Peter Higgs
Peter Higgs

Thanks to the Large Hadron Collider in Switzerland, the standard model of particle physics was completed. In the 1960s, Peter Higgs, along with other well-known physicists at the time, predicted the existence of a new particle that would be able to explain mass generation.

However, it wasn’t until 2012 that CERN was able to announce their discovery formally and thereby support Higgs’ thesis from 50 years earlier. Higgs, along with Francois Englert, were both awarded the 2013 Nobel Prize in Physics for their efforts.

#2 CRISPR

It wasn’t until the early 2010s that the world saw the full potential of genetic engineering. CRISPR technology can be used to edit genomes, allowing researchers to alter DNA sequences. It’s primarily been used in the agricultural sector to prevent the spread and reproduction of diseases crops; however, the technology generated controversy in 2018 when a Chinese scientist genetically altered two baby girls to be immune to HIV.

#3 Face transplant

In 2010, the first-ever full-face transplant was successfully administered. While partial face transplants had been carried out since around 2005, a group of Spanish doctors conducted a complete face transplant on a man who had injured himself while shooting.

A year later, a team of doctors in Massachusetts operated on Dallas Wiens, who had been injured in a power line accident that left him without lips, eyebrows or nose, and even blind. The surgery saw Wiens recover his sense of smell and speech; however, his sight could not be restored.

Cutting funds to the ABC is so controversial

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Cutting funds to the ABC is so controversial

Following the economic fallout of the COVID-19 pandemic, the Australian Broadcasting Corporation (ABC), which remains Australia’s national broadcaster, was informed of a funding squeeze by the Australian Government.

Prime Minister Scott Morrison has strongly defended the Government’s decision to make funding changes to the ABC’s budget while denying that cuts were being made. Prime Minister Morrison has revealed that the ABC’s budget was continuing to increase and will continue to rise in the future. However, the ABC will be forced to cut 250 staff along with other internal projects, in what will cost the organisation close to $84 million.

Cutting funds to any state-sponsored institution is always controversial. However, there’s no denying that the ABC has been criticised in recent years for an apparent left-leaning political bias. More conservative commentators have argued that the ABC has lost touch with the thoughts of working-class Australia, primarily regional and suburban Aussie views.

However, at the same time, the cuts to the ABC have been criticised by other political commentators, including Labor communications spokeswoman, Michelle Rowland. Indeed, Rowland criticised the Morrison Government’s announcement about the ABC arguing that it was the wrong time for funding cuts and that it would have a demonstrable impact on other struggling sectors, like film.

What changes can we expect from the ABC?

The managing director of the ABC, David Anderson, has announced an audacious five-year plan designed to help refocus the ABC. One of the primary measures of the new program will see more than 75% of ABC staff relocated to regions outside of the company’s headquarters in Ultimo. The belief is that this will give content producers a renewed focus on distinctly regional concerns.

Prime Minister Morrison applauded the new efforts from the ABC, suggesting it was necessary for staff to “get their heads out of Ultimo”.